The terms "marketing" and "advertising" are often used interchangeably, but they are not the same. Evergreen Marketing breaks down the key differences between marketing vs. advertising and the functions of each.

A well-rounded marketing strategy combines the use of owned, earned, and paid media. This blog post explains and provides examples of each.

When it comes to marketing, don't put all your eggs in one basket. Evergreen Marketing explains why you need multi-channel marketing.